Cyber Extension Content and Interactivity Online Social Media Agricultural Ministry During Covid 19

This study aims to explain the pattern of content and interactivity on YouTube Instagram accounts ministry agriculture during COVID-19 pandemic. McMillan's model cyber extension concept used support for analysis from social media side. research uses virtual ethnographic method Nasrullah based development Hine's ethnography method. The object is in agricultural March July 2021. For data analyzing, researchers use Creswell’s technique with six steps. results show that two focuses information regarding Covid19 pandemic but does not discuss many production strategies There are less socialization solve solution farmer some mention comments. In addition, lack caused by ministry's passiveness engaging user interaction comment’s column. conclusion, must active respond comment chat column or dialogue farmer, therefore farmers will be able increase productivity their plants after Covid19.